Good Sport NYC
Good Sport NYC
The Valkyries’ WNBA Championship and Writing from the Guts with Maya Goldberg-Safir
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The Valkyries’ WNBA Championship and Writing from the Guts with Maya Goldberg-Safir

I talked with the writer behind Rough Notes about Golden State’s big win, the Bay Area fandom, and what it takes to be an indie journalist in the W.

It’s a crossover-episode kind of day in the indie women’s sports media universe … Rough Notes is on Good Sport! Maya Goldberg-Safir, the independent journalist who writes my favorite Substack about women’s basketball, joins the podcast.

Maya has covered the Golden State Valkyries since before their first game, but she’ll be the first to tell you that Bay Area women’s basketball history began long before that. She was born and raised in Oakland and moved home from Chicago two years ago to cover the WNBA and the Valks full-time. If you read her women’s basketball Substack Rough Notes, you’ll quickly learn that Maya writes from the gut, and her work spans on-court coverage and the cultural phenomenon that surrounds the game. I would say we got properly into the guts of things during our convo <3

We recorded on November 3rd, just a few days after the Valkyries won the 2026 WNBA Championship. Here’s what we covered:

  • How the Valkyries’ title, just two years into the team’s existence, is sinking in

  • Valks tech-rich owner Joe Lacob and the blessing and curse of how the Bay got its well-resourced WNBA team

  • The Valks as a “misfits to champions” story, and Ballhalla as a refuge for fans and players alike

  • Independent writers in the press room and the WNBA’s new media policies

  • How regular fans are included in and affected by a team’s success, with the Valks and the Liberty as case studies

  • Bay Area women’s basketball history: Natalie Nakase and the Japanese American leagues she grew up in, the San Francisco Pioneers of the WBL, and Anna Johnson, the Bay Area’s first pro women’s basketball player

  • Queer elders in women’s basketball and some of Maya’s favorite stories from the Bay Area fan community

  • Why it’s up to fans and independents to claim the meaning of the WNBA and its team fandoms

Quick note: a technical glitch made it so we lost our trivia and closer segments, so our convo ends a bit abruptly. The audio is crispy tho…and that’s what counts.

Enjoy :) Thank you, Maya, for coming on.

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